Meta tags are invisible code snippets that aid search engine crawlers at understanding a page’s content. This is important so that the search engines can easily classify or categorize what your site is all about, and rank it in relevant search results.
While Meta tag codes are visible only to search crawlers, some types of metas are actually visible to website visitors. Title tags and meta descriptions are two of these examples.
Meta tag SEO simply means optimizing your Meta tags for both search engines and search users. To be indexed and ranked by Google, you need to know which Meta tags work best in today’s digital climate.
Moreover, when you combine proper keyword use with due diligence on Meta tagging, you can effectively drive your site’s higher listings in the SERPs or Search Engine Results Pages.