Landing pages are specific pages in your website that you create for a specific purpose. When employed alongside content marketing, it can bring unprecedented opportunities to your online business and drive more inbound traffic to your website, blog, or e-commerce site.
But, what are landing pages?
As stated above, a landing page is a specific type of website page that greets your visitors once they have clicked on your advertisement or organic content. Ideally, a landing page should be different from your website’s home page (although for some, a home page may function as a landing page given a few distinct elements).
The great thing about landing pages is that they provide a ready means for the website to engage with visitors. So whether you are leading them from a blog to check out a free e-book, or from your social page to fill out a registration form for a weekly webinar, landing pages can be tailored to fit specific messages and business goals.
Below, we outline a few of the biggest benefits of landing pages in content marketing. While these are not exhaustive, they do aim to give you a good picture of what landing pages can do for your overall online marketing efforts.