Search Engine Marketing

what is search engine marketing

Why do I need Search Engine Marketing?

If you are a business owner or marketing professional, you probably already know that getting found on the web is everything. Gone are the days of simply opening the phone book to find a plumber, mechanic or taxi service, listed in alphabetical order in the yellow pages. Advertising was fairly simple. You could pay up a little to BOLD your listing, or even splurge for a half or full-page display ad.

Today’s equivalent to using a phone book listing to get calls or visits to your business is getting listed on a Google or Bing search. And if you are not ranking at the top, your are not getting seen by your customers. The world of advertising on the whole has moved to digital. So what does that mean for todays businesses? It means the vast majority of your marketing effort should focus on getting found by a search engine.

 

OK, how do I do that?

There is no easy answer or a single solution for every business type. You probably know your own business better than anyone, and most likely you have a good understanding of what has worked – and what hasn’t. But even still, today’s advertising trends are a moving target, and resources and results are fluid. Platforms like Facebook and Yelp can be really powerful tools if used correctly, but what was working a few months ago may not work for you today.

Some business-types rely on referrals or a high-visibility location to get new business, like a fast food restaurant or real estate agent (but even they should not dismiss the power of a google search result). Ultimately there are 3 basic categories for Search Engine Marketing (SEM); organic search results (SEO), pay per click (PPC) and local (Google My Business, Bing Local, etc.).

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Marketing in a Digital Age

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses competing for the same customers, advertise online has never been more important, and search engine marketing is the most effective way to promote your products and grow your business.

On-page SEO

SEO is the process of making sure your website is indexed by search engines like Google and Bing.

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Google My Business, Yelp, and other local business listings add incredible value to your search engine results.

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Expert content, engagement and updates to your business profiles on everything from Facebook to Pinterest.

How Do You Rank Against Your Competitors?

Get a free website analysis now and find out. We will email you a free comprehensive over view of your website performance.