Finally, your call to action should be given equal, if not more, priority.
This part of the text, meta description, or email marketing message presents a window of opportunity for you to lure the audience in.
It is the last bit of the copy that they read before deciding to click. Or, leave.
Generic CTAs, however, just won’t cut it. The more unique, specific, and creative your calls to action are, the better.
The goal is to have your audience click on your link and increase your click-through rates. A necessary step is to engage with them and keep them there with the help of enticing CTAs.