Answers, Tips & Expectations
Here are some answers to a few questions that may help you gain a better understanding of how digital marketing, SEO, PPC advertising and Social Media Marketing can help your business build a stronger presence on the Internet.
What does SEO mean?
Search engines like Google and Bing will scan or “crawl” your site, and look for design elements that will let them determine what the subject and topics that your website is about. It will also determine how user-friendly the site is. By improving website SEO, businesses are working to make it easier for search engines to catalogue and index your website content. The more you conform to what search engines are looking for, the more likely they are to recommend your website, post or landing page to users, who use relevant keywords to your business.
What is the difference between SEO and PPC?
Advertising on platforms such as Google, Facebook and Yelp Ads are some of the most popular types of PPC. Advertisers can bid for ad placement on the platform or search engine sponsored content areas when someone searches on a keyword that is related to their business relative product or service.
Where do I start my SEO strategy?
• We then choose the right SEO Plan for your business
• We begin Keywords research that will be the most effective for you
• A baseline report is created, showing where you currently rank
• The process on-page and Technical SEO is implemented
• Citations campaigning can begin
• Link-building campaigning can begin
• We can begin Content Marketing for blogging and webpages
• After 30 days, reporting can begin to show page ranking results
How long will it take to start seeing results?
More aggressive SEO efforts can expect to see significant organic results in 2-3 months for established sites. A new website should expect results in closer to 3-5 months.
The more time that is dedicated to your SEO effort means reducing the timeframe in which you should expect to see results. For example, if you choose the Launch Package, you would have to expect that results will take longer than if you chose the Accelerator package.
Please note that these estimates are not guarantees. Real page results are subject to too many variables to pinpoint specific results within a pre-determined timeframe.
What is Google My Business?
A GMB profile can be one of the most effective methods for generating organic results than every location-based business should take advantage of. A well developed GMB profile can be more impactful than other forms of popular listing platforms – even more so than your website.
What does ``Black Hat`` marketing mean?
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Still Looking for Some Answers?
Marketing, SEO, advertising and business growth strategy can be complicated. Please contact us and let us know how we can work together to start improving your bottom line.