Answers, Tips & Expectations
Here are some answers to a few questions that may help you gain a better understanding of how digital marketing, SEO, PPC advertising and Social Media Marketing can help your business build a stronger presence on the Internet.
SEO (search engine optimization) is the process of making changes to your website design, content and development to help it rank higher in search engines. Optimizing your website to improve visibility to search engines will increase your “crawl-ability” for organic (un-paid), search engine results.
Search engines like Google and Bing will scan or “crawl” your site, and look for design elements that will let them determine what the subject and topics that your website is about. It will also determine how user-friendly the site is. By improving website SEO, businesses are working to make it easier for search engines to catalogue and index your website content. The more you conform to what search engines are looking for, the more likely they are to recommend your website, post or landing page to users, who use relevant keywords to your business.
PPC or “pay-per-click” is a method of internet marketing where advertisers pay a fee for each user click one of their ads generates. It’s a way of paying for “non-organic” visits to your website. Conversely, SEO is the “free” strategy to attempt to earn website visits organically.
Advertising on platforms such as Google, Facebook and Yelp Ads are some of the most popular types of PPC. Advertisers can bid for ad placement on the platform or search engine sponsored content areas when someone searches on a keyword that is related to their business relative product or service.
- A marketing Plan is created with collaboration and consensus with your team
- We then choose the right SEO Plan for your business
- We begin Keywords research that will be the most effective for you
- A baseline report is created, showing where you currently rank
- The process on-page and Technical SEO is implemented
- Citations campaigning can begin
- Link-building campaigning can begin
- We can begin Content Marketing for blogging and webpages
- After 30 days, reporting can begin to show page ranking results
The answer can depend on a lot of variables, such as the current state of your website, where it currently ranks, age, etc
More aggressive SEO efforts can expect to see significant organic results in 2-3 months for established sites. A new website should expect results in closer to 3-5 months.
The more time that is dedicated to your SEO effort means reducing the timeframe in which you should expect to see results. For example, if you choose the Launch Package, you would have to expect that results will take longer than if you chose the Accelerator package.
Please note that these estimates are not guarantees. Real page results are subject to too many variables to pinpoint specific results within a pre-determined timeframe.
Google My Business (or GMB) is a free tool from Google that allows businesses to manage how your profile appears on a Google Search and Google Maps. When you claim your business domain, name and location, you can then add business information and hours, promote events, products and services, monitor and replying to customer reviews and learn where and how people are searching for you.
A GMB profile can be one of the most effective methods for generating organic results than every location-based business should take advantage of. A well developed GMB profile can be more impactful than other forms of popular listing platforms – even more so than your website.
“Black Hat” indicates search engine optimization practices that violate Google’s quality guidelines. An attempt to trick Google or work around their terms of service can get your website banned from search engines.
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Marketing, SEO, advertising and business growth strategy can be complicated. Please contact us and let us know how we can work together to start improving your bottom line.