Digital Marketing for Law Firms

marketing for law firms

Effective Internet Marketing for Law Firms

Your Website is the core of your web presence. It needs to be beautiful,  mobile friendly (responsive), and easy to read. Most importantly it needs to quickly provide information about your company to your clients.

Will your firm show up on the first page of Google when potential clients are searching for a lawyer? Will your ads catch their attention? Will your website draw them in and convince them to set up a consultation? Our internet marketing specialists have the skills, knowledge and proven results to make sure your website meets the recipe for online success. 

Internet Marketing Tactics

The way people connect with businesses has changed. Before the days of the internet, we relied mainly on word-of-mouth to find an attorney. If you were separating from your spouse, chances are a colleague or family member knew the perfect divorce lawyer for you, and you would take their recommendation at face value. But now, internet marketing has changed the landscape. While word-of-mouth is still very real and very important, we often take matters into our own hands. We’ll research even the most glowing referrals, and, more often than not, we’ll seek out businesses on our own by searching for them online.

Social media, SEO, PPC, newsletters, and content are all part of that web presence, but you need to start with a great website. Create a website that informs your clients. Create a brand that potential clients trust. Create content that engages users and that people want to share.

What Makes Marketing for Lawyers and Law Firms Different?

Like regular SEO, digital marketing for the legal profession focuses on keywords and location. For instance, a personal injury law firm in Maryland might target keywords like “accident lawyer Ellicott City” to reach individuals specifically looking for legal services in that city.

  1. Competitiveness: The law industry is highly competitive, and effective SEO is crucial to stand out. According to Thomson Reuters, the US legal sector ranks among the most cut-throat globally.
  2. Online Legal Advice: Over 70% of people prefer to search for an attorney online, highlighting the importance of having a robust online presence.
  3. Clear Answers to Queries: SEO enables law firms to provide clear responses to users’ queries, establishing authority and trustworthiness over time.

What it is, why it’s crucial, and the key factors Google considers when positioning your pages in search results.

optimization

Factors that influence Google's ranking

Factors to consider include for any business include backlinks, mobile-friendliness, site speed, and incorporating relevant keywords into your content. SEO for lawyers and law firms is distinct primarily due to the highly competitive and regulated nature of the legal industry. Legal professionals must navigate specific ethical guidelines and advertising regulations that vary by jurisdiction, affecting how they can market their services online. Additionally, the terminology and search intent in the legal field are unique, with potential clients often seeking specific legal advice or representation, requiring content that is both informative and compliant with legal standards. This necessitates a tailored SEO strategy that emphasizes local SEO, authority building through quality content, and a keen understanding of the legal landscape to effectively reach and engage their target audience while adhering to regulatory constraints. 

E-E-A-T Guidelines for Lawyers

Google also emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines, which are crucial for maintaining a positive online reputation. Experience, Expertise, Authority, and Trustworthiness serve as benchmarks for Google’s human evaluators to assess the quality of search results.

  • Experience: A website should demonstrate expertise and experience in the legal field.
  • Expertise: Content must showcase the firm’s expertise and knowledge.
  • Authoritativeness: Establishing authority in legal matters is crucial for credibility.
  • Trustworthiness: Maintaining a positive online reputation builds trust with users and search engines.

While not a direct part of Google’s algorithm, effective implementation of E-E-A-T can profoundly impact SEO, influencing how your site is ranked and perceived.

law firm

Custom Tailored SEO Strategies

keyword research

Keyword Research

Identify relevant and popular terms through tools like Google Keyword Planner, Semrush, Spyfu, and others.

content

Content

Craft informative and empathetic content that aligns with users’ needs, showcasing

backlinks

Backlinks

Secure high-quality, relevant backlinks to highlight authority and credibility. FATJOE’s blogger outreach services can assist in this aspect.

link building

Technical SEO

Invest in the technical fundamentals, including secure websites, fast loading times, mobile-friendliness, and easy crawlability.

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Digital PR

Leverage online media outlets to promote your brand, generate backlinks, and showcase achievements.

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Citations

Ensure your business information is consistently listed across reputable directories to boost local visibility.

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User Experience

Enhance your site’s user experience with clear navigation, compelling content, strong calls-to-action, and social proof.

Boost your local SEO authority with high quality law firm listings

Citation Sites Specifically for Attorneys

Why build citations for attorneys and lawyers?

1. Good for Google

Google references these attorney directories and lawyer citation sites to determine more about a business. Having your correct contact details, a complete list of services and ideally some reviews helps Google know more about you. This gives your business added SEO authority which means you rank higher!

2. Good for Customers

Potential customers often visit local attorney directories and other sites containing business listings when they are searching for the best attorneys in their local area. So getting your business accurately listed on these sites can result in more direct leads.

What’s more, these leads often tend to be higher converting than other sources, as you’re reaching users who are specifically searching for legal services in your area.

80+ Top Citation Sites for Lawyers and Attorneys

justia.com

89

USA

Free

findlaw.com

83

USA

Free / Paid

nolo.com

74

USA

Paid

wallethub.com

71

USA

Free

avvo.com

70

USA

Free / Paid

lawyers.com

69

USA

Paid

lawyers.uslegal.com

68

USA

Free

hg.org

65

ALL

Free / Paid

lawinfo.com

58

USA

Paid

lawfirms.com

56

USA

Paid

lawyer.com

56

USA

Paid

divorcemag.com

55

USA, CAN

Paid

bestlawyers.com

54

ALL

Free

lawguru.com

53

ALL

Free

lawlink.com

48

ALL

Free

gaylawnet.com

42

ALL

Free / Paid

attorneypages.com

39

USA

Paid

lawyerlegion.com

38

USA

Free / Paid

town-court.com

38

USA

Paid

canadianlawlist.com

37

CAN

Free / Paid

justgreatlawyers.com

36

ALL

Free / Paid

uslawyersdb.com

36

USA

Paid

listalegal.com

34

USA

Free / Paid

findafamilyattorney.com

31

USA

Free

leadcounsel.org

29

USA

Free

lawfirmdirectory.org

25

USA

Paid

legalreach.com

25

ALL

Free / Paid

findacriminaldefenseattorney.com

24

USA

Free

alphalegal.com

23

USA

Free / Paid

americastop100attorneys.com

23

USA

Free

bestattorneysrankings.com

23

ALL

Paid

pathlegal.com

23

ALL

Free

mcbar.org

22

ALL

Paid

courthousesquare.com

21

USA

Free

dilawctory.com

20

ALL

Free / Paid

lawreferralconnect.com

20

ALL

Free / Paid

lawyerprofiles.com

20

USA

Paid

lawyersolicitor.co.uk

19

UK

Paid

mylegalpractice.com

19

USA

Paid

usattorneynetwork.com

19

USA

Paid

findabankruptcylawyer.com

17

USA

Free

justicedirectory.co.uk

17

UK

Free / Paid

lawyersdirectoryusa.com

16

USA

Paid

aplawyers.com

15

USA

Paid

lawyers-and-solicitors.com

15

UK

Paid

lawyerucla.com

15

USA

Free / Paid

findlegalprofessional.com

14

ALL

Paid

truckaccidentlawyerdir.com

12

USA, CAN

Paid

divorceattorneydir.com

11

USA, CAN

Paid

domesticviolenceattorneydir.com

11

USA, CAN

Paid

familyattorneydir.com

11

USA, CAN

Paid

legalfeefinancing.org

11

ALL

Free / Paid

braininjurylawyerdir.com

10

USA, CAN

Paid

caraccidentattorneydir.com

10

USA, CAN

Paid

Law Firm Growth Generator

For Lawyers & Law Firms

seo accellerate

$1849mo

Advanced Local SEO Optimization

Website and Content Optimization

Technical SEO

Reputation Management

Social Media Management

Google Ads and PPC Management

Keyword Research and Competitive Analysis

Email Marketing

Client Relationship Building

Custom Reporting and Analytics